MLC free presentation toolkit

Marketing Icons for PowerPoint

Marketing decks move fast between funnel stages, channels, campaigns and metrics, and the iconography has to keep up without turning the slides into a sticker collection. This collection filters the Iconify catalogue for marketing concepts, from awareness and conversion to social channels and analytics, in families you can recolour with your brand palette and download as SVG or PNG. Combined with the MLC marketing funnel templates, it covers the visual language of a full campaign review.

Funnel to metrics coverage

Awareness, engagement, conversion, retention and analytics concepts in coherent families.

Channel symbols included

Social, email, search and advertising symbols searchable from the same interface.

Recolour and download

Apply the campaign colour in the portal and get slide-ready files in one pass.

Pairs with funnel templates

Use with the MLC marketing funnel PowerPoint layouts for a consistent campaign story.

Frequently asked questions

How many icons should a marketing slide use?

One per concept, sized consistently. Icons work as labels for the eye; when they multiply, they stop labelling and start decorating.

Can I match the icons to campaign colours?

Yes. Recolour in the portal before download, or use SVG and adjust the fill later in PowerPoint.

Do the icons include social platform symbols?

Yes, across several families. For external publications remember that platform logos remain trademarks of their owners.

This collection is curated by MLC Presentation Design Consulting, a team specialised in business presentation design, training and visual communication. About MLC.